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//. omit {to leave out, to neglect, to exclude} – verb.

Oh Facebook! Another day, another drama with the EU.

Facebook have been fined €110m by the European Commission for providing misleading information about the WhatsApp takeover.

Now the company could have been fined more than the above [we’re talking in the range of €248m] but the commission weren’t looking to draw blood, simply remind Facebook and other tech companies they won’t stand for any type of nonsense i.e. being lied to. It’s the third fine the company has received this week alone *oh yes!* both Italy and France are having none of it either when it comes to data privacy.

So what’s the big deal I hear you ask, well during the €21b takeover in 2014 Facebook said it would be impossible to link WhatsApp phone numbers with Facebook users identities. This turned out not to be true as WhatsApp now shares  this type of data with its parent company [Facebook]. Worst of all, its being reported that employees at the company knew it was all a lie -yikes!

So what does Facebook have to say about all of this?

“We’ve acted in good faith since our very first interactions with the Commission and we’ve sought to provide accurate information at every turn.

“The errors we made in our 2014 filings were not intentional and the Commission has confirmed that they did not impact the outcome of the merger review. Today’s announcement brings this matter to a close.”

At a glance WhatsApp’s new privacy policy

  • WhatsApp can now share data, including your phone number, with Facebook, letting it better target adverts and improve friend suggestions
  • Facebook and WhatsApp will be able to link accounts using technology that detects when a phone has both apps installed
  • It will also gain data such as device type and software information, although messages will continue to be encrypted
  • The privacy policy also allows business accounts for the first time. WhatsApp plans to make the app a home for customer service, allowing companies to contact users
  • The new policy also reflects recent changes to WhatsApp such as voice calls and its web version
  • Users can opt out of sharing data with Facebook, but will have to agree to the privacy policy within 30 days
  • Later in 2016, WhatsApp stopped some data sharing in Europe after a privacy backlash

 

 

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